Hello World is not an advertising agency. Nor is it a PR agency. It's not just a strategic agency either. Some think it's an ideas agency. We're an 'all-inclusive conversation with the world, which changes as it does, Agency'. We believe in partnering with the best, whomever that may be, to strategically deliver great brand work that works.. That's our vision and purpose.
We think and create brands from every angle: from internal culture, to employee propositions,to market manifestos, to detailed brand plans, right down to the execution of advertising, social media and PR…..IF that's what you want.
Starting with the creation of the brand's purpose.
It's the beginning and the end for us.
It's the foundation on which we build upon.
It's the roof to house our ideas.
It's the door to invite people in.
We love brands and the potential they hold, the potential to inspire, to bring joy, and to make the world a better place.
Ideas are powerful little things – get a good one and you can change the world (or how the world sees you). For us, ideas enact our strategies creatively to deliver impact.
We think of mediums like we think of Smarties - we love them all. The right mediums, held together by a great idea, is a campaign with a lot of oomph and a lot of buzz.
A good idea is worth talking about, and getting people talking is something we are good at, both in the real world and online.
With digital being the current game changer, digital thinking is fully integrated into all of our core disciplines to meet the needs of the "always-on" consumer.
We believe instant knowledge is power. Knowing what your market thinks of you, is saying about you and wants from you is probably as important as air is to the earth.
We believe brands and their creative outcome should be entertaining, buzzing, borderless, participating, performing, engaging and aligned internally and externally.
We are a unique blend of experienced brand consultants who synergistically
work together to bring our talents, skills and personalities to create successful,
creative and hard-working brand assets. We don't offer a standard approach
or a fixed group of people that our clients work with. Instead, here's a selection
of people who influence our thinking
Part art, part science, we develop purpose-driven brand strategies, brand architectures and communication strategies that weave social insight, market opportunity, internal buy-in and brand truth into a market conviction brand idea. We do this through a process that starts with significant insights and research, lots of why's, and ends with a powerful creative platform that either we can execute or you can with our customised "do-it-yourself" CI and online toolkit portal.
A radical shift in business strategy
A business, market, HR, ops and brand commitment that you have to deliver on consistently, and brilliantly
It takes the commitment of every single employee, starting from the top-down, built bottom-up, which is why we only partner with companies where the project has the involvement of senior leadership.
It ensures the outcome is authentic, strategic, inspiring and synergistic with your brand promise and business strategy.
It requires a significant investment of time, money and resources... but the results have proven worth it.
We are experts in building brand strategies
Our passion lies in creating brand purpose with the following outcomes:
A bold destination (where you are going)
A blueprint to get you there (the map)
A purpose on why you want to go there
Packaged in an inspired culture and behaviour that all stakeholders have been involved in creating
Along with a clearly defined and aligned brand message (internal meets external).
And a plan on how to deliver it through a sustainable and entertaining campaign (using your or/and our execution partners)
And finally, a regular report that tracks performance
Here is a small selection of our work. We love this stuff, our creative executions. What we all work for and what we send out into the world with the Hello World stamp of pride. From PR to print, the quality and ingenuity of our work speaks for itself. Too much fun to produce, even more fun to watch each piece hit the mark.
Awards are not everything but we are damn proud that the 'real' work we do with our partners is recognised. It also shows how diverse we are as a consultancy.
Here is a list of some awards that we have won over the last 24 months or so:
Hello World Agency
Outdoor and Ambient
Volcan Bikes Brand
Identity and Design
Hello World Agency
Integrated PR campaign
Let's Eat Grandpa
ATC South Africa
Merchants & Internet Solutions Dimension Data Companies
Nokia Siemens Networks
Royal Bafokeng Holdings
SA Fashion Week
It is many things. It's about creating strategic and proactive brand opportunities that lead to positive brand conversations that are believable, value-adding and in real-time.
The value-adding is the tricky part:
Value-adding for consumers (entertaining, engaging and participative conversations)
Value-adding for the brand (conversations that are outcome based, ROI and key business drivers)
Value-adding for the people delivering the message (conversations that create an irresistible buzz)
To deliver this it takes great ideas, skills, creativity, know-how, know-who and a bit of bravery. All things we love to share to get a conversation started. We are experts in building brand PR strategies that work and deliver on business targets.
Our passion lies in creating brand PR conversations with the following outcomes:
A relevant and highly engaged brand community
Packaged in an inspired creative way
That is aligned with all your brand messaging (internal meets external)
A plan on how to deliver it in a responsible and sustainable way
Finally, the metrics and reporting to track performance
At the heart of Hello World, is digital. We think and make digital in everything we do. We create opportunities that make sure the brand connects directly with its consumers. We bring the ideas they genuinely get excited about and the conversation that make a positive difference to their everyday lives. They are worth sharing. And engaging in. And following. And liking…
This is where you can greet us, meet us, and maybe stalk us a little. It's a place where our thoughts live and our inspiration juices leak out a little - we hope you enjoy it as much as we do.